PRIVACY POLICIES

GRUPO PENINSULAR DE HOTELES S.A DE C.V., 
also identified as  ADHARA CANCUN, for practical purposes and in compliance with provisions of the law, located at Av. Carlos Nader lots 1 to 3, Interior B, Manzana 1, SM 2, City of Cancun, Municipality of Benito Juarez, CP 77500, in the state of Quintana Roo, country Mexico, website address www.adharacancun.com,  is responsible for the use and protection of your personal information and presents the following information:

What will we use your personal information for?
The personal data we collect from you will be used for the following purposes, which are necessary for the service requested:
Process requests for travel services
Apply charges for requested and reserved travel services
Issue confirmation of requested travel services
To provide information related to the contracted travel services, including changes, cancelations, notices and additional details
Marketing and advertising to inform you of benefits, offers and news on travel and tourism
Enrollment in our CRM program (Customer Relationship Manager)
Business prospects
What personal information will we use for this purpose?
To carry out the tasks outlined in this privacy notice, the following personal information will be used:
Name
Marital Status
Tax ID (RFC)
National ID (CURP)
Place of birth
Date of birth
Nationality
Address
Birth Date
Nationality
Address
Home Phone
Cell Phone
Email
Age
Position or Occupation
Work Address
Work Email
Work Phone
Education
Degrees
Hobbies

How can you access, correct or cancel your personal information or oppose its use?
You are entitled to know what personal information we have about you, how we use it, and the conditions for use (Access). It is also your right to request the correction of personal data if it is outdated, inaccurate or incomplete (Rectification); to remove it from our records or databases in the case that it is not being used properly (Cancellation); and oppose the use of personal data for specific purposes (Opposition). These rights are known as ARCO rights.
To exercise any of the ARCO rights, you must file an application using the following process:
Send an email to privacidad@adharacancun.com      View the ARCO form

With regard to the procedure and requirements for the exercise of your ARCO rights, we inform you that:
a) Through what means can the holder or their representative prove their identity?
R = Register Online
b) What information and/or documentation must the application include?
R = User name and password
c) How many days will it take to respond to your request?
R = 24 hours
d) How will you receive the response?
R = Via email
e) In what ways, if any, can your personal information be shared?
R = None
f) We have at your disposal the following forms or systems to facilitate the exercise of ARCO rights:
R = Profile page and/or registration
g) For additional information about the process, we provide the following:
R = Phone number (52) 998 881-6500
Email privacidad@adharacancun.com
The contact information of the person or department of personal data, which is in charge of requests for ARCO rights, is as follows:

Name of the person or department of personal data: Client Services
Address: Av. Carlos Nader lotes 1, a 3, Interior B, Manzana 1, SM 2, Cancun, Benito Juarez, CP 77500, Quintana Roo, México
Email: privacidad@adharacancun.com
Telephone number: (52) 998 881-6500
Additional contact info: customerservice@adharacancun.com

You may revoke consent to the use of your personal information
You can revoke any consent that you have given for the processing of your personal information. However, it is important to note that your request for immediate termination of the use of your personal data cannot be accommodated in all cases because of certain legal obligations. Also, you should take into consideration that in certain situations, revocation of consent means that we cannot continue to provide the service you requested, and may result in the conclusion of your relationship with GRUPO PENINSULAR DE HOTELES S.A DE C.V. and/or our business representations. To revoke your consent you should send your request to:

Email privacidad@adharacancun.com    Ver forma ARCO

With regard to the procedure and requirements for the revocation of consent, we inform you that:
a) Through what means can the holder or their representative prove their identity?
R = Register Online
b) What information and/or documentation must the application include?
R = User name and password
c) How many days will it take to respond to your request?
R = 24 hours
d) How will you receive the response?
R = Via email
e) In what ways, if any, can your personal information be reproduced?
R = None
f) We have at your disposal the following forms or systems to facilitate the exercise of ARCO rights:
R = Profile page and/or registration
g) For additional information about the process, we provide the following:
R = Phone number (52) 998 881-6500
Email privacidad@adharacancun.com

How can you limit the use or disclosure of your personal information?
To limit the use and disclosure of your personal information, we offer the following means:

Send an email to privacidad@adharacancun.com (link to create mail format ARCO)
In addition, you can write to the following address, in the case that you do not wish to gain publicity from us:
Send an email to privacidad@adharacancun.com (link to create mail format ARCO)

Public Registry of Members, more information is available at the CONDUSEF website
The use of tracking technologies on our website
Please note that our website uses cookies, web beacons or other technology to monitor your internet use and provide you with better service and experience navigating our site. The personal information collected through these technologies will be used for the following purposes:

Identification of trends in consumer behavior. Statistical purposes and site optimization
The personal information we get from these tracking technologies is:
Identifying information, user name and password
Preferred language of the user
The region where the user is located
Type of browser used
Type of operating system used
Date and time of the beginning and end of the session
Web pages visited by the user
Searches made by the user
Advertising viewed by the user
Lists and consumer habits on shopping sites
These technologies can be disabled by taking the following steps: Send an email to privacidad@adharacancun.com       Ver forma ARCO
How can you learn about changes to this privacy notice?

This privacy notice may be changed, modified or updated according to new legal requirements; our own needs for the products and services we offer; our privacy practices; changes in our business model; or other causes.
We promise to keep you informed about changes that may occur to this privacy notice through direct publication on our website(s).
To find out about changes or updates to this policy please visit the following link, which is also available on the homepage(s) of our website(s) http://www.adharacancun.com/privacidad.do

Your consent to the use of your personal information
I agree that my personal information will be used in accordance with the terms and conditions reported in this privacy notice.
Last Updated: April 1, 2014